Tradeshow Technology: Tools and Apps to Streamline Planning and Execution

Here’s my roundup of the latest technology tools and apps for tradeshow planning and execution, including project management tools, virtual event platforms, and lead generation software.

Tradeshows are complex events that require careful planning and execution, and there are a variety of technology tools and apps available to help streamline the process. From project management tools to lead generation software, these tools can help you stay organized, automate repetitive tasks, and make the most of your tradeshow investment.

Whether it’s a gaming convention or it’s a small town event in Omaha, having the right tools to help will be key.

Project Management Software

One of the most popular technology tools for tradeshow planning is project management software. Platforms like Asana, Trello, and Monday.com allow you to organize tasks, track progress, and collaborate with your team in real-time. With features like custom task boards, Gantt charts, and automatic reminders, project management software can help you stay on top of deadlines and ensure that your event runs smoothly.

You can also use software custom built for conference planners, like Tixily, which combines registration, event management, scheduling, and more.

Virtual Events

Another emerging technology in the tradeshow world is virtual event platforms. While in-person events are returning, many organizers are still offering hybrid or fully virtual options to accommodate attendees who may not be able to travel. Virtual event platforms like Hopin, Airmeet, and Attendify provide a variety of features such as live streaming, virtual exhibitor booths, and interactive networking tools.

Lead Gen

Lead generation software is another key technology tool for tradeshow success. These platforms, such as Pardot, Marketo, and HubSpot, allow you to capture attendee information, track engagement, and automate follow-up processes. By integrating with your CRM system and marketing automation tools, lead generation software can help you generate more qualified leads and close more deals from your tradeshow investment.

In addition to these tools, there are a variety of other technology options available to help you streamline your tradeshow planning and execution. From event registration platforms to social media automation tools, it’s worth exploring the options available to find the ones that work best for your specific needs and goals.

Email Blasts

For your tradeshow or conference you probably need an email newsletter, so you could setup Mailerlite or other email marketing software to send email blasts to your subscribers. Email blasts are a great way to keep your attendees and potential attendees informed about the latest news and updates related to your event. You could then use something like OwlReply to automate your replies.

When crafting your email blasts, be sure to include eye-catching graphics, engaging copy, and a clear call-to-action. Whether you’re announcing a new speaker, sharing important logistical information, or offering special discounts or promotions, make sure your message is clear and easy to understand.

It’s also important to segment your email list to ensure that your messages are relevant and targeted to specific groups of subscribers. For example, you might create separate email lists for attendees, exhibitors, sponsors, and media partners, and tailor your messages accordingly.

Social Media Automation Tools

Social media automation tools can be incredibly useful for tradeshow planning and execution, especially when it comes to promoting your event on social media. With so many social media platforms to manage and a constant need for fresh content, social media automation tools can help you streamline your efforts and save time.

Hootsuite, Buffer, Sprout Social, and CoSchedule are all popular options for social media automation. Each tool offers different features and capabilities, but all are designed to help you manage and schedule social media posts across multiple platforms, track engagement and analytics, and collaborate with team members.

Hootsuite is a powerful social media management platform that allows you to schedule and publish posts on multiple social media channels, monitor conversations and engagement, and track analytics. It also offers team collaboration features and a mobile app for managing social media on-the-go.

Buffer is another popular social media automation tool that allows you to schedule and publish posts on multiple platforms, analyze post performance, and collaborate with team members. It also offers a content creation tool called Pablo that helps you create beautiful social media graphics.

Sprout Social is a comprehensive social media management platform that includes features for scheduling and publishing posts, monitoring engagement and analytics, and managing social media conversations. It also offers a social listening feature that allows you to track mentions of your brand or event across the web.

CoSchedule is a marketing calendar and project management tool that includes social media automation features. It allows you to schedule and publish social media posts, collaborate with team members, and track analytics. It also integrates with other marketing tools like email marketing software and content management systems.

Overall, technology tools and apps can help you save time, improve efficiency, and maximize the ROI of your tradeshow. By staying up to date on the latest technology trends and incorporating them into your planning and execution process, you can create a more successful and impactful event that delivers real results for businesses and people.